Marketing's Crucial Function in Tourism Promotion Strategies
Main Article Content
When a destination is well-marketed, both visitors and locals are more likely to visit. Advertising a hospitality business to tourists (including its restaurants, hotels, attractions, and transportation options) is great for business and the people who work there. Recognizing these clients as individuals is essential to successful marketing. Tourism marketing methods rely heavily on the findings of market research. Understanding the needs and tendencies of the market, tailoring the supply of tourism products to the size and structure of demand, developing a pricing and pricing strategy, establishing a distribution platform, employing effective promotional tools, and forecasting sales opportunities based on seasonality are all essential components of successful tourism marketing. Understanding the consumer is the first step in any successful strategy, leading to adaptations in aspects of the product such as location, dining, lodging, and even the travel and destination mix. After absorbing this knowledge, a marketer may set a pricing, a distribution plan, and a promotional strategy depending on what the market can handle.
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Nag,A. (2013). A Study of Tourism Industry of Himachal Pradesh With Special Reference to Ecotourism, Asia Pacific Journal of Marketing& Management Review, Vol.2 (4).
Bhatia,A.(2013). SWOT Analysis of Indian tourism Industry, International Journal of Application or Innovation in Engineering & Management (IJAIEM), Vol. 2, (12).
Lok Sabha Secretariat (2013) Tourism Sector in India, http://22.214.171.124/intranet/TourismSectrinIndia.pdf
Annual Report of Ministry of Tourism, India, 2018-19
Ratten, V. &Rodoula, T. (2010). Future research directions in tourism marketing. Marketing Intelligence & Planning, 28(4), 533-544.
Kotler, P. & Armstrong, G. (2007). The principles of marketing. 12ed, Prentice Hall Publishing.
Ladhari, R. (2009). "Service quality, emotional satisfaction, and behavioural intentions: A study in the hotel industry." Managing Service Quality: An International Journal 19, no. 3: 308-331.
Baker, D. A., & Crompton, J. L. (2000). Quality, satisfaction and behavioral intentions. Annals of Tourism Research, 27(3), 785–804.
Jamal, A., and Anatassadou, K. (2007). Investigating the effects of service quality dimensions and expertise on loyalty. European Journal of Marketing, 43(3), 398-420.