Marketing's Crucial Function in Tourism Promotion Strategies

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Babloo Kumar


When a destination is well-marketed, both visitors and locals are more likely to visit. Advertising a hospitality business to tourists (including its restaurants, hotels, attractions, and transportation options) is great for business and the people who work there. Recognizing these clients as individuals is essential to successful marketing. Tourism marketing methods rely heavily on the findings of market research. Understanding the needs and tendencies of the market, tailoring the supply of tourism products to the size and structure of demand, developing a pricing and pricing strategy, establishing a distribution platform, employing effective promotional tools, and forecasting sales opportunities based on seasonality are all essential components of successful tourism marketing. Understanding the consumer is the first step in any successful strategy, leading to adaptations in aspects of the product such as location, dining, lodging, and even the travel and destination mix. After absorbing this knowledge, a marketer may set a pricing, a distribution plan, and a promotional strategy depending on what the market can handle.


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Kumar, B. (2022). Marketing’s Crucial Function in Tourism Promotion Strategies. INTERNATIONAL JOURNAL OF HUMANITIES, ENGINEERING, SCIENCE AND MANAGEMENT, 3(02), 79–84. Retrieved from


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