Main Article Content
India is a major exporter of fresh vegetables and fruit. When it comes to both fruit and vegetable output, it's second only to China. India's population is above 17%, yet it only has a 2.4% land share. As a whole, we appear to be inching closer and closer to a worldwide food catastrophe. Recent estimates from the United Nations' (UN) special report on the right to food indicate that approximately one billion people go to bed hungry every night, and one child dies from malnutrition every six seconds. Horticulture has come a long way in the last several years, particularly in terms of land and crop area, productivity, crop diversity, technology interventions for production, and post-harvest and forward connections through value addition and marketing. Almost 90 percent of the country's horticultural output consists of fruits and vegetables. The weather, periodic cyclones, occasional drought, population pressure, industrialization, urbanisation, and the enormous use of pesticides, and the obligation for rural masses to migrate to metropolitan regions, especially for their livelihood, are only a few of the obstacles. Though, in recent years, horticultural output has increased due to widespread shifts in the industry. Horticulture is not just a way of diversity; it is also crucial to food and nutritional security, the reduction of poverty, and the stability of the economy. Since food security is a major issue for India, as it is for many other nations, agricultural and horticultural development projects have shifted their emphasis to rural areas.
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Abdul-Raouf, U.M., Beucht, L.R. and Ammar, M.S. 1993. Survival and growth of E. coli on salad vegetables. Appl. Env. Mic. 59:1999-2006.
Agro Economic Research Centre, Chennai, Marketing of Fruits and Vegetables in and Around Chennai, University of madras, 2002-03 (Research Study No.130)
Garg J S, and J P Misra, 1976.Costs and Margins in the Marketing of Vegetables in Kanpur, Agricultural Marketing, 8,2.
Neeraj, AkshayChittora, Vinita Bisht and Vishal Johar. 2017. Marketing and Production of Fruits and Vegetables in India. Int.J.Curr.Microbiol.App.Sci. 6(9): 2896-2907.
Sharma, Keshav. Marketing Management of Horticulture Produce, Deep & Deep, New Delhi, 1991.
Singh, R. P., and Toppo, A. 2010. Economics of production and marketing of tomato in Kanke block of Ranchi district. Indian Journal of Agricultural Marketing. 24 (2):1-16.
Singh, Ram and K S Suhag. 2010. Role of state agricultural marketing board in marketing development in Haryana. Indian Journal of Agricultural Marketing. 24 (1):38-48.
Srivastava G C (1993), "An Empirical Investigation into Production, Marketing and Export Potential off Vegetables in Bihar", Bihar Journal of Agricultural Marketing, July-Sept, 1 (3):340-349.
Subbha, Rao K. (1989). Agriculture marketing and credit. New Delhi: ICSSR.
Thakur, D. S., Sharma. K. D., & Sahay K. (1994). Vegetable revolution and economics in Himachal Pradesh. Bihar Journal of Agriculture Marketing, II(2).