WEST BENGAL'S TROUBLED TOURISM INDUSTRY: MITIGATION MEASURES
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Abstract
The state of West Bengal is regarded as India's cultural capital. It has a wide range of natural and cultural attractions that make it appealing to both domestic and international tourists. Tourists flock to West Bengal due to the state's abundant bio-diversity as well as its moderate climate, rich cultural and historical heritage, religious places of worship, and ethnic aspects.Unfortunately, West Bengal has not been able to keep up with other Indian states in terms of tourism numbers. Only 3% of Indians and 6% of visitors come from outside the country to West Bengal. West Bengal's position in terms of overall tourism development, as well as the issues of policy making and implementation as a whole and shortcomings in tourist regions, is thus examined in the present paper, which is an attempt to revise West Bengal's position. The paper tries to make recommendations for better policymaking and implementation.
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